ETHAN BING · The House
Client Privileges
Every purchase begins a relationship with the House. VIP welcomes the client in; VIC offers a more private way to experience everything we create.
01 / A place within the House
VIP
Granted with your first purchase. Kept active with at least one eligible purchase each calendar month.
Your place within the House
Every client who purchases an authentic ETHAN BING product is welcomed as a VIP. There is no minimum price and no separate application. A fragrance, a garment, an accessory or a commissioned piece can all mark the beginning of the relationship. We believe a purchase should not end when a parcel arrives. It should give you a familiar point of contact, thoughtful information about what comes next and a more considered experience whenever you return.
Your membership is associated with the details used when you order. Please use the same name, email address or telephone number for subsequent purchases so we can recognise your history accurately. If you buy through a different account or as a gift, contact Client Services with your purchase details and we will help determine whether the transaction can be added to your record.
A direct line to Client Services
Active VIP clients can write to our Client Services team for help with products and orders. Ask about availability, materials, sizing, fragrance character, gift choices, delivery arrangements or how to care for a piece you already own. We will answer as clearly as we can and, where an answer needs a specialist, make sure the enquiry reaches the right person. This is a more attentive email service, although it is not the dedicated one-to-one relationship reserved for VIC clients.
To help us respond promptly, include your name, the product or order in question and the best way to reach you. We may ask for a receipt or purchase certificate when a request depends on membership status or relates to a particular item.
News before the wider release
VIP clients are among the first to hear about upcoming fragrances, fashion pieces, accessories, limited editions and seasonal projects. Whenever possible, we will share a preview before a public announcement, with the details that matter: the story of a creation, its notes or materials, its expected release date and how to enquire about it. You may tell us which categories interest you most so the messages you receive feel relevant rather than routine.
An early notification gives you time to consider a release; it is not a promise that stock has been reserved. If a piece catches your attention, contact us and we will explain its availability and any ordering window.
Privileges for the holidays
At selected holidays, House anniversaries and special occasions, active VIP clients may receive a private offer. This could be a discount on selected products, a complimentary presentation upgrade, a small gift with purchase, earlier access to a seasonal collection or a limited delivery benefit. Each occasion is different. We will state the dates, eligible items and conditions when an offer is announced.
ETHAN BING is not built around permanent markdowns. These gestures are intended to thank clients who stay close to the House, not to reduce the standing of the work. Bespoke commissions, collaborations, numbered editions and VIC-only pieces may be excluded. Offers cannot necessarily be combined with one another, and no client should assume a discount applies until it is confirmed.
Priority in preparation and delivery
When orders are being prepared at the same time, active VIP orders receive priority handling wherever reasonably possible. This can mean earlier review, packing and dispatch during a busy launch or holiday period. If you need a gift by a particular date, let us know when you enquire and we will tell you what can realistically be arranged before accepting the order.
Priority handling is not a guaranteed arrival date. Production, personalization, stock, courier schedules, customs and the destination can all affect timing. We would rather give you an honest estimate than promise a delivery the House cannot control.
More personal correspondence
With your permission, we may remember the product categories you favour and use that knowledge to make recommendations. Someone who enjoys a particular fragrance could hear first about a related concentration; someone who has bought a garment might be shown a new colour or companion piece. We may also send a note for a birthday or another occasion you have chosen to share with us. These communications should be useful and considered. You may change your preferences or opt out of marketing email at any time.
Purchase history, care and gifting
Purchases through recognised official channels may be recorded against your client profile to help us answer after-sales questions, identify an earlier variation and provide better care advice. Keep your receipts, certificates and authenticity details, particularly for limited or personalized items. We can advise on storage, cleaning and appropriate handling, although any repair or restoration remains subject to inspection, feasibility and a separate quotation unless a product guarantee applies.
For gifts, Client Services can suggest a piece, help you choose a suitable presentation and include an appropriate message where that service is available. Standard gift presentation may be complimentary on selected orders. More elaborate packaging or individual customization may involve an additional charge, which we will confirm in advance.
Keeping your VIP status active
VIP status begins after your first completed purchase. To remain active, purchase at least one eligible ETHAN BING product in each calendar month. There is no fixed minimum product price. An eligible purchase must be completed through an official ETHAN BING channel and recorded under your client details. Cancelled, fully refunded, fraudulent or unverifiable reseller purchases do not count.
If a month passes without a qualifying purchase, active benefits may pause at the start of the next month. Your earlier history need not disappear. A new eligible purchase can restore active VIP status once confirmed. If an order was delayed or cancelled by the House, we may consider a grace period individually. We will not treat a missed purchase as a reason to make a client feel unwelcome; the monthly requirement simply defines who receives the continuing privileges.
VIP is, above all, an ongoing invitation. It gives you earlier information, a reliable contact and thoughtful consideration as your relationship with ETHAN BING grows.
02 / A private relationship
VIC
For clients with RMB 1,800,000 in eligible purchases over a consecutive twelve-month period.
The House's highest recognition
VIC is the most personal level of service offered by ETHAN BING. It recognises a sustained relationship with the House and gives a client closer access to its people, collections and commissions. Eligibility begins when completed, retained ETHAN BING purchases reach RMB 1,800,000 within any consecutive twelve-month period. We verify the account and confirm the status directly; reaching the figure does not create an instantly automated membership.
Equivalent purchases in another currency are assessed using the House's recognised exchange rate. Cancelled or refunded orders, delivery fees, taxes and transactions through unauthorised sellers may be excluded. We will explain any discrepancy when reviewing an account. Once confirmed, VIC status runs for twelve months and the benefits below become available for that membership year.
One person who knows your preferences
Each VIC is introduced to a dedicated private-client contact. That person becomes the principal connection for product enquiries, appointments, orders, reservations, gifts, deliveries and commissions. Over time, they can learn the details you choose to share: the fragrance families you return to, your preferred fabrics or silhouettes, important dates, the way you like a gift presented and how you prefer to communicate.
There is no need to explain the entire history of your relationship every time you write. Your contact can bring in a fragrance or product specialist when needed and remain involved while a request moves through the House. Communication may be by email, telephone, private message or an arranged appointment, subject to normal operating hours and time zones. Personal information is handled with discretion and used to serve the client relationship, not to make it public.
The VIC collection
VIC clients have access to a product lineup not offered through the standard public catalogue. Depending on the season, it may include private fragrance editions, uncommon materials, numbered objects, garments in exclusive colours, special accessories and variations of established ETHAN BING creations. Some pieces may exist in very small quantities; others may be produced only after an individual order is accepted.
Private access means a chance to see and request these creations, not an unconditional right to every piece. Your contact can present a selection based on your interests, explain quantities and help reserve an eligible item while it remains available. Images, prototypes and unreleased details shared in confidence should not be distributed before an official announcement.
Your name, on nine pieces each year
During each active VIC membership year, you may request complimentary name personalisation on up to nine eligible products. The name can be your own or that of a gift recipient. Depending on the item, the House may use engraving, embroidery, embossing, printing or another suitable technique. We will confirm the placement, size, method and spelling before work begins.
One product uses one of the nine annual allowances. A particularly complex design, multiple names or a method outside the usual options may require a separate quotation. Some materials cannot safely be personalized, and an unavailable technique cannot be promised simply because the product is otherwise eligible. Unused allowances do not roll over or convert to cash. Please check every approved letter carefully: personalised pieces are generally final sale except where they are defective or do not match the confirmed specification.
A fragrance made around you
VIC clients may commission a tailored perfume through a private consultation. We begin with what you want a scent to evoke. You may speak about a place, a memory, an atmosphere, a person or simply the notes you have always wanted to wear. Equally useful are the ingredients you dislike, the strength you prefer and the occasions for which the fragrance is intended.
From that conversation the House can develop a direction, present evaluations and refine the composition with your feedback. A completed commission may include a private name, a personal label, special presentation and a written account of the idea behind it. Where feasible, we may keep the approved formula on record so that you can request it again.
Perfumery takes time. Materials, testing and revisions influence the schedule, and rare ingredients or elaborate packaging may affect the price. VIC status gives you access and preferred attention; it does not mean an unlimited bespoke perfume is free. The scope, fee, included quantity and estimated timeline will be agreed with you before development begins.
First sight and first opportunity
Before a significant release reaches the wider public, VIC clients may be shown a private preview. This could include sketches, fragrance concepts, prototypes, fabric choices, campaign imagery or a finished piece. Where a reservation window is offered, VIC receives first opportunity to request eligible items before the VIP announcement or public launch.
Some limited pieces may be individually allocated. Quantities, production constraints and confirmed reservations still apply, so first access is not a promise of ownership. We will make the distinction clear between a preview, an expression of interest and a confirmed order. Confidential materials may be subject to an agreed embargo.
Priority from workshop to doorstep
In-stock VIC orders receive our highest available priority for inspection, preparation, packaging and dispatch. A made-to-order piece may receive preferred placement in the production schedule where the work allows it. Your private-client contact can coordinate the destination, timing and presentation and explain premium courier or hand-delivery options where these exist. Some special delivery arrangements carry an additional charge.
Priority never means compromising the finished product. If a bottle, garment or personalized object needs more time to meet the House's standards, we will tell you. A clear, reliable timeline is a better service than an impressive promise followed by a rushed piece.
Appointments and commissions
VIC clients may request private appointments in person where facilities and location allow, or by a remote meeting. An appointment can be used to explore a collection, discuss a tailored fragrance, prepare an important gift or consider a made-to-order piece. With advance notice, your contact can assemble a relevant selection so the conversation begins with your interests rather than a general catalogue.
Beyond fragrance, the House may consider bespoke materials, colour combinations, dimensions, monograms or presentation cases on eligible products. Every request is reviewed for technical feasibility and whether it remains true to the character of ETHAN BING. We may decline an alteration that would weaken the piece or cannot be produced responsibly. An accepted commission will have a confirmed specification, price and estimated completion date before work starts. Bespoke work normally requires advance payment and is generally final sale.
Rare pieces and thoughtful gifts
If you are looking for an earlier release, your contact can check whether an unallocated piece remains or whether a future production is possible. We cannot promise to recover a sold-out item, displace another client's reservation or source a piece of uncertain authenticity. When the original is unavailable, we may be able to propose something with a similar character.
For a personal or corporate occasion, your contact can prepare a private gift selection around the recipient, budget and desired impression. Subject to availability and timing, this may include coordinated presentation, individual notes, personalized products and scheduled dispatch to multiple recipients. The House will state which elements are complimentary and which require a separate quote before an order is confirmed.
Invitations and occasions
At selected times, ETHAN BING may invite VIC clients to a private collection viewing, fragrance experience, exhibition, dinner or other House occasion. Invitations are personal and depend on location, capacity and the nature of the event. Some may include a guest; others may not. Travel and accommodation are not included unless the invitation says so.
With your permission, we may also remember a birthday, anniversary or another important date. Recognition might be a private note, a carefully chosen gesture or help planning a delivery. It is never intended to be a mechanical reward calculated from a spending figure. Please give us sufficient notice where a personalized gift or made-to-order piece is involved.
Care beyond the purchase
VIC clients receive priority attention for care and after-sales enquiries. We can assess whether repair or restoration is possible, advise on the preservation of a fragrance and provide product-specific guidance for garments and accessories. A repair can depend on inspection, the original materials and access to replacement components; not every item can be restored. Unless a guarantee applies, we will quote the work and timing before proceeding. Our aim is to help each piece remain part of your life for as long as its materials allow.
Maintaining VIC status
VIC membership is reviewed toward the end of each twelve-month membership year. Renewal requires at least RMB 1,800,000 in eligible purchases during that year. If the threshold is not met, VIC access and unused annual privileges expire at the end of the term. The client may continue as an active VIP if the VIP monthly purchase requirement is met. A later qualifying twelve-month period can open the door to VIC again after verification.
Membership itself is personal and cannot be sold, transferred or shared, although eligible benefits can be used when you buy gifts for others. Fraud, abusive conduct, unauthorised resale or misuse of confidential previews may lead the House to suspend or withdraw a membership. Pieces already purchased remain yours.
VIC is not simply a list of privileges. It is a quieter, closer relationship: a person who remembers your preferences, access to work that may never appear in a public collection and the time to make something genuinely your own.
